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Alterian, a global provider of integrated marketing solutions, has added social media monitoring to its suite of services in one swoop with the acquisition of Techrigy.

The latter is a Pitssford, NY-based startup that markets an enterprise-grade SMM and analysis solution called SM2, targeted at PR and marketing pros who want to keep tabs on what is being said online about the companies and brands they represent. The terms of the acquisition remain undisclosed.

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