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Kodak Celebrates Ektar Is One Year Old

Submitted by on October 26, 2009 – 5:16 PM
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Kodak’s finest-grained professional color negative film, KODAK PROFESSIONAL EKTAR 100 (EKTAR 100) Film has turned one year old! Since its release in September of 2008, EKTAR 100 Film has taken the photography world by storm with its high saturation, ultra-vivid color, and smooth, nearly undetectable grain.

“Next year we’re celebrating film’s 125th anniversary,” said Steve Decker, Vice President of Kodak’s Film, Photofinishing and Entertainment Group, “and we’re happy that, as this historic landmark approaches, we continue to innovate. Just a year ago we launched EKTAR 100 Film in 35 mm format and some six months later introduced it in 120 format to an extremely enthusiastic response. It’s another great product that continues to fill the needs of film photographers as the art evolves.”

At the annual Photo Plus trade show in New York City, Kodak will be celebrating the film’s first birthday by:

— Announcing an exciting photography contest seeking the best images
captured with KODAK PROFESSIONAL EKTAR 100 Film (details below).

— Giving away samples of EKTAR 100 Film in 135 and 120 formats for
photographers to sample.

While digital cameras are a popular choice amongst every photographer type (from moms shooting their children’s first birthdays to high-fashion photographers at an editorial shoot), film holds an important role in today’s photography. In fact, many professional photographers use both film and digital image capture, for a variety of reasons. While digital generally wins on the convenience front, film photographers grabbing another roll cite the following:

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